IP Press Releases

08/06/2015 - All MVNOs Should Be Tweakker-Enabled, Says President of Ready Wireless


Crawley, UK – (August 6, 2015) – Last month Spirent Communications' device intelligence business unit announced a groundbreaking agreement with Prepaid Wireless Wholesale (PWW), North America's largest mobile virtual network enabler /aggregator (MVNE/MVNA). The agreement enables the device intelligence solution, Tweakker to service the connectivity needs of American mobile virtual network operators from New York to San Francisco. Ready Wireless was first to sign up for PWW's offering of Tweakker to US-based mobile virtual network operators (MVNOs).

Just one month on from the announcement, the President of Ready Wireless, Glen Jasper, states, "Tweakker's device intelligence solution brings serious value-add to our business, deeply lowers user configuration costs and creates a much improved customer experience. All MVNO's should be Tweakker-enabled."

Ready Wireless has received many accolades over the years and was included in the Inc 500 2014 list of fastest growing companies in America. This results from year-on-year strong revenue growth.

Jasper's endorsement of Tweakker's connectivity technology delivers two key messages to MVNOs across America. One, that teaming with the connectivity leader enables them to greatly reduce customer care costs.

Like all MVNOs world-wide, the challenge facing carriers is that devices all have different instructions for programming data and Multimedia Messaging (MMS). With Tweakker's cloud device intelligence solution, connectivity issues for data and MMS are a thing of the past.

As a result, out-of-the-box access point name (APN) configuration has become a mission-critical requirement for any MVNO and for any MVNE/MVNA platform. Tweakker's device intelligence cloud service analyzes and configures all handset models from known and unknown handset manufacturers. The scale of its device settings library is unmatched in today's carrier market. Dennis Juul Poulsen, general manager of Spirent Tweakker, comments: "Ready Wireless' ringing endorsement of our technology further positions Tweakker as the must-have solution for MVNOs. With Tweakker, MVNOs can better build brand confidence with their customers and by getting them online in a handful of seconds to generate high-value data and MMS revenues, enables them to improve vital average revenues per user."

The Tweakker Device Intelligence Cloud solution uses highly accurate device intelligence data trusted by over 100 carriers. Accurate device data is particularly important in the MVNO segment because many customers bring their own devices into the MVNO's network (BYOD). Spirent is the only Device Intelligence vendor on the market that runs a daily proven in-house verification program for device data, device settings and analytics. Each day, all Spirent's 100 plus operator customers are provided new verified data, while other device management vendors offer only monthly updates, with hot updates on separate order.

MVNO's have no upfront costs in using the Tweakker service and only a monthly fee is charged based on user connectivity numbers.

About Spirent Tweakker Tweakker, a Spirent Communications plc company, works with MVNOs, MNOs and OEMs to radically reduce time to market for new devices and services while ensuring the highest quality, and radically reduce time to resolve user experience degradation through end-to-end visibility and real-time automation and response. Solutions include: APN setup platform, interactive self-help guides, device analytics, embedded applications and remote application management solutions. More at www.tweakker.com.



About Spirent Communications plc
Spirent Communications plc. (LSE: SPT), a global leader in test & measurement, inspires innovation within development labs, networks and IT organizations to enable customers to deploy communications networks, services & applications, and devices that enrich life. Our extensive portfolio of solutions test data centers, high speed Ethernet networks and services, 3G/4G wireless networks and devices, network security, and global navigation satellite systems. With solutions used by more than 1,700 customers in 30 countries, the world’s largest equipment manufacturers, service providers, enterprise and governments rely daily on Spirent to help ensure their success. Based in Sunnyvale, CA, Spirent Communications has 1,300 employees worldwide.

Spirent Communications plc Ordinary shares are traded on the London Stock Exchange (ticker: SPT). The Company operates a Level 1 American Depositary Receipt ("ADR") program with each ADR representing four Spirent Communications plc Ordinary shares. The ADRs trade in the US over-the-counter ("OTC") market under the symbol SPMYY and the CUSIP number is 84856M209. Spirent Communications' sales to the United States government are made through Spirent Federal Systems Inc (www.spirentfederal.com).

Spirent, Spirent Communications and the Spirent logo are trademarks or registered trademarks of Spirent Communications plc. All other trademarks or registered trademarks mentioned herein are held by their respective companies. All rights reserved.

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