IP Press Releases

09/21/2014 - Spirent Communications plc acquires Mobilethink A/S


Mobilethink's Device Analytics and Intelligence Solutions Strengthen Spirent's Ability to Help Operators Improve Customer Service Experience

London, UK – (September 12, 2014) – Spirent Communications plc (LSE: SPT) ("Spirent"), a leading communications technology company, announces today that it has acquired Mobilethink A/S ("Mobilethink") and its wholly owned subsidiary, Tweakker ApS ("Tweakker") for a cash consideration of $20 million, funded from existing cash resources. Headquartered in Aarhus, Denmark, Mobilethink is a provider of mobile device management, device analytics and intelligence solutions for mobile operators. Tweakker is a cloud-based mobile device configuration solution specifically targeted at Mobile Virtual Network Operators (MVNOs).

Product Highlights
Mobilethink's solutions allow operators to correctly detect mobile devices, configure them for data usage, analyze device population trends, and run marketing campaigns with the goal of increasing average revenue per user (ARPU). The company's key solutions include:
  • Device Configuration, a hosted managed service, enables operators to configure subscriber device settings. The turnkey interface dramatically reduces customer care costs while achieving greater customer retention.
  • Device Analytics, with automatic device detection, gives mobile operators deeper insight into subscriber behavior at the device level. Operators can develop more effective and differentiated device and service strategies.
  • Tweakker is a cloud-based pay-as-you-grow mobile device configuration service specifically targeted at MVNOs and device makers who need a cost effective solution. This solution supports thousands of devices, enabling MVNOs to set up their customers' data services without customer support calls.
Mobilethink has over 100 mobile operator and MVNO customers across Europe and emerging markets in Latin America, Africa and Asia. Mobilethink and Tweakker, in combination with other products and services from Spirent, will offer in-depth and comprehensive network and device data, providing operators' marketing and customer support teams with the agility to respond to suggestions and proactively improve the user experience.

Eric Hutchinson, CEO of Spirent commented: "Hosted and cloud-enabled device intelligence solutions give operators and MVNOs the ability to significantly improve subscriber's service experience. The acquisition of Mobilethink combined with Spirent's extensive portfolio of mobile device performance and customer experience management solutions will help drive our overall growth with additional recurring revenue potential."

"Mobilethink has been part of the Mobile Device Management (MDM) market for over a decade and the core of the business is about enabling mobile operators of all types to seamlessly deliver services to their customers," said Lars Houbak, CEO of Mobilethink. "Mobilethink along with Tweakker will provide Spirent customers a more comprehensive and intuitive way to better manage and improve the subscriber’s device experience."

Tweakker CEO, Dennis Juul Poulsen added, "As a cloud-based device configuration solution, Tweakker is very well positioned to take advantage of the growing MVNO market opportunity."

Spirent expects this transaction will be earnings enhancing and cash generative in the first full year, and have a return on investment over cost of capital.

For the year ended 31 December, 2013 Mobilethink reported revenue of $8.2million. For more information visit: www.spirent.com.



About Spirent Communications plc
Spirent Communications plc. (LSE: SPT), a global leader in test & measurement, inspires innovation within development labs, networks and IT organizations to enable customers to deploy communications networks, services & applications, and devices that enrich life. Our extensive portfolio of solutions test data centers, high speed Ethernet networks and services, 3G/4G wireless networks and devices, network security, and global navigation satellite systems. With solutions used by more than 1,700 customers in 30 countries, the world’s largest equipment manufacturers, service providers, enterprise and governments rely daily on Spirent to help ensure their success. Based in Sunnyvale, CA, Spirent Communications has 1,300 employees worldwide.

Spirent Communications plc Ordinary shares are traded on the London Stock Exchange (ticker: SPT). The Company operates a Level 1 American Depositary Receipt ("ADR") program with each ADR representing four Spirent Communications plc Ordinary shares. The ADRs trade in the US over-the-counter ("OTC") market under the symbol SPMYY and the CUSIP number is 84856M209. Spirent Communications' sales to the United States government are made through Spirent Federal Systems Inc (www.spirentfederal.com).

Spirent, Spirent Communications and the Spirent logo are trademarks or registered trademarks of Spirent Communications plc. All other trademarks or registered trademarks mentioned herein are held by their respective companies. All rights reserved.

This document may contain forward-looking statements which are made in good faith and are based on current expectations or beliefs, as well as assumptions about future events. You can sometimes, but not always, identify these statements by the use of a date in the future or such words as "will", "anticipate", "estimate", "expect", "project", "intend", "plan", "should", "may", "assume" and other similar words. By their nature, forward-looking statements are inherently predictive and speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. You should not place undue reliance on these forward-looking statements, which are not a guarantee of future performance and are subject to factors that could cause our actual results to differ materially from those expressed or implied by these statements. The Company undertakes no obligation to update any forward-looking statements contained in this document, whether as a result of new information, future events or otherwise.





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